End Cold Calling Forever!

In this report, I want to share with you a simple technique that could revolutionize your business. You can use this little-known secret to attract new customers with less effort and expense than you ever thought possible.

When I ask salespeople and business owners to name their biggest headache, they almost always say the same thing: cold calling. I couldn’t agree more.

The Desperate Week of Cold Calling that Changed My Life

I remember the worst week of cold calling I ever did. Projects were ending. The economy was tanking. The top of the sales funnel was empty. I panicked.

I researched 250 prospects online. I didn’t take the time to learn about the companies (these were all small financial services firms in Manhattan). I didn’t even bother with the names of my prospects. I didn’t have the time.

I consulted my collection of sales books for a last minute dose of inspiration. Then I locked the door and started smiling and dialing. I had an excel spreadsheet open, but soon resorted to scribbling on a yellow pad.

The “Smiling” Part Was Getting Harder

I HATED how much time it takes. I HATED how many times people said “No” before one person said “Yes.” I HATED being lied to: “No, Ms. Prospect is in a meeting and cannot take your call.” I HATED leaving dozens of unanswered voice mail messages after the recording that went, “Leave me a message and I’ll call you back as soon as I can.”

The huge bag of sleazy and ineffective “Sales Tricks” that were supposed to overcome all those problems. The corny telephone scripts. The “Would you like to meet me this Tuesday morning, or would Thursday afternoon be better for you?” close.

Or, even worse, the way I was supposed to bully receptionists, secretaries, and assistants. One book told me to draw myself to my full height, lean over the secretary’s desk, look her straight in the eye, and say, “You wouldn’t want your boss to miss out on a great opportunity because you made a bad decision, would you?” Jeez! Maybe that worked for about a month in the 1950s – I certainly hope not!

I have a couple of kids - people who are very important in my life, who look up to me no matter what I do. I knew there had to be a way to make good money and still be honest and respectful of people.

When I Feel Bad, I Go Shopping

And I felt lousy! So I started searching for any system I could find to avoid the pain of that week. I bought dozens of sales books. I visited dozens of web sites. I attended seminars. But I wasn’t getting anywhere.

All the “touchy-feely” consultative sales methods felt right to me, but I didn’t know how to use them to attract prospects. What was I going to do, call someone up and tell them that I didn’t know if they needed me or not?

And all the books on cold calling were full of the “techniques” that made me feel sleazy.

Finally, someone turned me on to a real solution. It wasn’t in a book. No, it was a “trade secret” of a group of maverick marketers who have been understandably reluctant to share it with the general population.

When I first heard about it, I was skeptical. How could such a technique be “secret?” But when I explored it deeper, I understood. It was only “secret” because it contradicted all the conventional wisdom about sales that I had ever seen.

Columbus didn’t have “secret” knowledge about navigation that allowed him to sail to the New World. His secret was the combination of that knowledge with an understanding that the world was round.

The Three Truths About Cold Calling

When I started in sales, I felt guilty for not wanting to cold call. I was lazy, the little voice would tell me. I was afraid of rejection. I was mismanaging my time. And so on. And so on. And so on.

When I discovered the alternatives to cold calling, I finally understood why I hated it.

Remember when you first heard, “Sales is a numbers game.” Somebody said that to you because you had called 25 people with absolutely no success. What they meant was, “Keep on swinging. Eventually you’ll hit one.”

With this thinking, if you want to make one sale, you’ve got to make 100 calls. Two sales, 200 calls. The problem with that is, if you want to make 10 sales, you’ve got to make 1000 calls. The more you want to sell, the harder and longer you have to work.

I believe in working smarter, not harder. Instead of grunt work, which is what cold prospecting is, wouldn’t you rather spend your time consulting and presenting for qualified prospects who need you.

Why on earth would you willingly spend your time searching under rocks for those people, and then begging their assistants for 2 minutes on the phone or a 7-minute meeting?

Cold calling means that you’re chasing and your prospect is being chased. In high school, we called that “Desperate for a date.” Now, there’s no shame in really needing customers (or a date, for that matter!). Everyone who runs a business has been there, wondering how we’re going to meet payroll or pay the rent.

The problem is, being desperate makes you extremely unattractive to prospects. You want to be a Successful Professional who Doesn’t Need the Business. And you can’t get there by acting like a beggar hungry for scraps. No, you get there by acting as if it’s true until it becomes true. Cold prospecting totally undermines your status as a business equal.

For most of us, cold prospecting is extremely unpleasant. Because you’re uninvited, and they’re busy, and you need something, and they don’t. Ask yourself: Does anybody get up in the morning thinking, “Boy, the big project is due today. I hope at least a dozen people call on me today trying to sell me stuff or set up appointments to sell me stuff.”

You can read the books that teach dozens of ways to bully, sleaze, and lie your way into their heads. But you are still an uninvited pest. Not fun to be, not fun to have to deal with. Is it any wonder that your prospects are always “out” or “in a meeting”?

And because cold calling is so unpleasant, most salespeople devise dozens of time-wasting techniques to avoid doing it. Meticulous activity logs. Endless “research” on the Web. “Networking” (gossip) calls with old pals. Calling people you know will be unavailable and not leaving a voice mail. Filling out time management tools (Don’t laugh, it happens all the time!).

It may take 100 calls to get one sale, but it often takes four weeks to make those 100 calls.

This Method is Not for Wimps

What I’m about to share with you is incredibly powerful, works incredibly well, and take a lot of guts to do it. Because very few people do it. Because your competition almost certainly isn’t doing it. Because you’ll get flack from people when you do it. Because well-meaning people will tell you that you don’t know what you’re doing.

What This Method Is NOT

What I’m going to teach you isn’t foolproof. A fool could easily mess it up, and many have.

What I’m going to teach you isn’t a get-rich-quick scheme. Some people do get rich rather quickly, but frankly, if you need to be rolling in dough by next Wednesday, you’re going to take some stupid shortcuts, take a bunch of unnecessary risks, and lose out on the long-term rewards.

What I’m going to teach you doesn’t require an MBA (although it may require unlearning what you learned at business school). It doesn’t require a background in economics or math. You don’t have to be able to spell. You don’t have to be able to program a web site. You don’t have to be able to throw a Frisbee 70 yards, or even match your socks.

THE METHOD

I’m going to tease you a little longer. Let’s imagine a method, Method X, that’s the exact opposite of cold calling. What would it look like?

Obviously, it would totally leverage your time. When you’re cold calling, you can only be at one place at one time. With “Method X,” you can be selling to many people at the same time, all over the world. Cool, huh?

With Method X, people seek you out. They initiate contact. You’re not sending your message into a sea of competitive noise. When they get your letter or call or email, they take it! You are the Successful Professional, and they’re jumping through hoops to hear from you.

Method X is totally respectful of people. It respects their time, it respects their ability to think for themselves, and it respects their need to be in control of the buying situation.

That covers the three reasons never to cold call again. But wait, there’s more…

Most businesses survive on lucky streaks, and cross their fingers and hope to ride out the tough times. Most salespeople get hot for a while, and then can’t sell a glass of water in the desert. With Method X, once you’ve got the system in place, the money becomes as predictable as births, deaths, and taxes.

Ever work really hard on a new product or service, or open a new establishment, and totally fail to get business? Ever roll out a huge marketing campaign and be hugely disappointed? That can’t happen with Method X. Not because it’s magic – on the contrary, this is the least sexy and most boring part of the whole system. Every part of Method X is tested on a small scale, a scale where you can afford a complete failure, before you roll it out on a larger scale.

Remember! I never share your name or email with anyone, ever. I hate SPAM even more than you do.

Ready for Method X? Here Goes…

And that is, why Method X needs such a huge build-up. The answer: because it doesn’t sound that impressive. It sounds simple, full of common-sense, and within the reach of just about anyone. Not exactly an earth-shattering secret that you’d pay money to learn!

And the reason is, almost nobody does it. Imagine in Neanderthal times, all the guys are running around trying to club Wooly Mammoths to death for dinner. And the women are just walking around digging up roots and picking delicious nuts and berries.

Consistently and predictably catching lots of little mammals in their little traps. And they try to tell the guys, “Hey, there’s an easier way to get food.”

If your idea of business is a huge, difficult, heroic, macho sales effort to get people who don’t even want to talk to you to buy stuff they don’t need, then Method X isn’t for you.

If you think that simple, un-heroic, predictable, everyday activities are boring and unworthy of your time, then Method X isn’t for you.

METHOD X: Lead Generation Marketing

With little modification, this can work for just about any business, whether you sell to consumers, small businesses, government agencies, or Fortune 500 companies.

The Basic Principles

There are four basic principles of lead generation marketing. Understanding these will catapult you light years ahead in your business.

First, you get your prospects to raise their hands and tell you that they’re interested. This achieves two incredibly valuable objectives: you don’t have to waste your time finding them one by one, and you avoid the “desperate for a date” positioning of the cold prospector.

Second, you’re getting their permission to talk to them further by offering value in exchange for their attention. You’re giving them control, respecting their ability to make wise choices, and demonstrating your value proposition.

Third, you’re instructing them to take a specific action by a specific time to keep the relationship going.

Fourth, you’re tracking and measuring the results. That’s so you invest your marketing time and money wisely.

Imagine if the stock market worked this way: You buy one share of a stock and see how it performs for a week. That’s how it will perform for the next six months to a year. If it goes up, it will go up by the same percentage for at least a year. You buy as many shares as you can afford.

If the company goes Enron and the stock is worthless, you’re only out a few bucks and you move on.

If it does OK, you can buy a share in another company and compare the two after a week. You keep the stock that does better, and look for one even better than that. And however it does that week, it will continue to do for at least half a year.

That’s what you can do with
Lead Generation Marketing.

Don't forget! I never share your name or email with anyone, ever. I detest SPAM vitriolically.

I’ll teach you the method using an actual example. If you found this report by responding to an ad such as the one below, you’re already familiar with it.

You stood up and raised your hand, based on a headline that immediately qualified you as someone I should be talking to.

It’s as close as I could come to writing the name of my prospect in the ad. Imagine you’re reading the magazine, skipping the ads, when WHAM – you see your name in the headline. I’ll bet you any amount of money that even if the rest of the ad is in 5 point type, you read the whole thing. You run out and buy a magnifying glass if you have to.

I made you an irresistible offer in exchange for permission to start a conversation. In this case, a free, no-strings-attached report that you could get just by dialing a toll free number and leaving your name and address, or in your case, email.

You didn’t have to speak to anyone. You didn’t have to give out your credit card number, your mother’s maiden name, or your waist size (it’s 36, isn’t it?). All the downside risk is removed. I give you something of value for free. In exchange, you’re reading it, getting to know me a little bit, getting (I hope) to feel that I’m credible and have information that can help you succeed.

(If you’ve read this far, either you’re getting value or you have no life.)

“For more information and the FREE REPORT titled “How to Attract All the Business You Can Handle and End Cold Calling Forever” – call toll-free 888.632.8957. Or visit www.leadsintogold.com. No salesperson – just a recorded message. This is a limited offer. You must call by November 30, 2002.”

I instructed you to respond by a particular date. I was very directive there. I gave you two discrete options. There’s a reason that a sale is referred to as “an order.”

I keep track of the results. The voice mail system you called gives me accurate statistics on how many calls, how many hang-ups, and who requested the report. The web site keeps stats. That’s how I know whether to keep running the ad, whether to modify it, etc.

Other Formats Work As Well

This lead generation ad was a sixth of a page magazine ad. It could be modified to serve equally well as a postcard, a sales letter, a Yellow Pages ad, or dozens of formats that require absolutely no advertising spend at all. Keep reading to learn how…

That’s this report. It has to deliver what the ad promised, or our conversation is done and you see me as a faker.

I sincerely hope this report has opened your eyes to an entirely new way to prospect for customers. Not only have I described it to you, but you’ve also experienced it for yourself.

Ask yourself: at any point in our conversation, which started when you read whatever it was that sent you to this web page, have you felt manipulated, disrespected, or begged?

Are you reading this because you’re just too polite or too wimpy to stop? Because you don’t want to hurt my feelings?

I know you’re a good and kind person. But I’m also pretty sure you don’t give a rat’s tail for my feelings. You’re still reading because you’re getting value. Value that you intuitively know can help transform your business, your attitude toward your business, and your entire life.

In this report I have highlighted the key elements of the method for you. Because it’s not complicated, I can pretty much give you the whole thing in just a few pages. But if you’re at all like me, you’re asking yourself questions right now.

“But I sell real estate, or life insurance, or greeting cards, or promotional items, or potato chips, or whatever.” Or maybe you have a restaurant, and you don’t cold call at all, but just open your doors every day and hope the place fills up. Or maybe you have a gas station and don’t see that this has any application to your business at all.

It applies equally to a professional services provider and a salesperson with product and a retail establishment. It's based on human psychology, which doesn't change depending on whether someone's buying custom window treatments or P&C insurance.

Sometimes the lead generation magnet isn’t information. If you have a restaurant, maybe your ad is a postcard to all the lawyers in your community, or a classified ad in the local business journal that says, “During the month of February, all lawyers and their guests who eat a meal at my restaurant get a free appetizer and dessert. Come in and ask me why.”

Maybe it’s a coupon, or some other promotion. For people who deliver professional services, it should almost always be an information product. A Free Report. A White Paper (corporate for "Free Report"). A Best Practices Guide. A Consumer Awareness Guide.

"Are you sure this program works? I am just really tired of scams and empty promises."

That's lifted verbatim from an email I received recently. Here's how I answered:

I'm sure this program works for some people selling some products and services to some markets. Anyone who makes a bigger promise than that is a scam artist. I don't know you - how can I promise that anything will work for you?

Here's the three questions you should ask yourself:

1. Is there an identifiable, reachable market for what I'm selling?

No program will help you market something to a non-existent or cold-as-ice or too-small or too-poor market. Anyone who says they can teach you tricks to sell to nobody is full of it.

2. Am I selling a product I'm proud of, that is clearly superior to other options on the market?

No one can help you sell stuff that shouldn't be sold - actually, they can, but you can't get repeat business, which is the stuff of long-term business success, and the basis for the Leads into Gold model.

3. Am I willing to think deeply about my business and especially about my prospects and their needs and problems?

Leads into Gold is not a magic pill - it's a set of proven strategies that you have to adapt to your situation, using your knowledge and experience. You get lots of support and one full critique of your efforts, all as part of the purchase price, but if you want to grow muscles, you have to lift the weights.

Remember that I give a full year money-back guarantee. If Leads into Gold is an empty promise, just send it back. I refund your credit card the entire purchase amount promptly and, if not cheerfully, then with no hassle.

I love this question, because it helps me differentiate myself from all the scam artists on the internet. Put your tough questions to me now: Click here if you think I'm full of sh*t!

"I am somewhat skeptical, and am not sure whether this course will help me as an life insurance agent. I'm debating if I should just buy leads, or spend the money on this course. I'm afraid that I also don't have the extra money to implement the advertising campaigns in your course."

“I’m too busy to learn how to do this.”

If you’re in business, you’re probably too busy to take time out and learn something new. I know that feeling. But when I look back on the last few years in my own business, I notice two things immediately.

Some things I learned on my own, with no guides, no help, no mentors. Sometimes it’s just unavoidable.

But when I could, I bought someone else’s experience. I learned from their mistakes, instead of my own. Much cheaper!

Sometimes, when I could, I took the ultimate shortcut: I bought a toolkit. Instead of writing hundreds of sales letters and praying for the best, I bought a copywriting manual that included dozens of sales letters that I could adapt for my own use.

Instead of inventing my own filing system, I bought a book on productivity techniques and created exactly the kind of folders that the expert told me to. After a year of use, I modified them for my exact needs. But I sure am glad I didn’t start by reinventing the wheel.

Simple But Not Easy

What I’ve shown you in this report works. But as I said before, it isn’t foolproof.

There are a lot of silly, trivial mistakes that can totally defeat your efforts.

And don’t rely on your friends, colleagues, associates, family members, and advisors to help you. Most of what passes for “marketing wisdom” in your marketplace is just herd instinct – people who don’t have the slightest idea of how to really sell all copying each other because it feels safe.

When I showed this report to people, they all said the same thing: “It’s way too long. No one will read it.”

When I showed the lead generation ad to those people, they all said: “The font is too small. There are too many words. You need a lot of white space and a nice graphic.”

So I warn you: if you’re serious about putting the principles of direct marketing to work for your business, you’re going to have to go it alone. And put up with a ton of nonsense along the way.

Not even your success will change their minds. They’ll just call you “lucky.”

You probably think that what I’ve presented in this report may work for you. You may be excited about the possibilities for your own business.

Endorsements from Marketing Masters

"More Paying Customers and
Greater Control of Your Destiny"

"Lead generation advertising is something that very few small businesses are any good at doing. That's extremely unfortunate, because in many cases this one ingredient is the deciding factor. It's the difference between a business owner hoping and praying that he can meet payroll this week, vs. having a steady stream of customers coming in day after day. It's the difference between the sales person who spends four hours a day pounding the phone, and the sales person who's consistently talking to interested, qualified prospects."

"Leads Into Gold does a very thorough job of walking you, step by step, through a process of sharpening your sales message, putting it in front of the right people, and getting them to take action."

"If you just follow Howard's simple system, I'm confident that your efforts will be rewarded with more paying customers and greater control of your destiny."

Perry Marshall

Perry Marshall & Associates
B2B Internet Marketing Guru

"Increase Sales and Profits"

"In this unbelievably thorough package, Howard Jacobson takes you through a thought process that's bound to help any small business increase sales and profits (and have more fun)."

Seth Godin
Author
Permission Marketing

"Worth its Weight in Gold"

Howie Jacobson has set out to do one of the toughest things imaginable: laying down the core principles of effective marketing from the ground up, starting with the most basic concepts and moving into specific tools and advanced applications.

If you have never sold anything before in your life, this course will be worth its weight in gold to you by saving you countless weeks, months and years of frustration and wasted effort. Intermediate marketers are going to find their knowledge base broadened rapidly and painlessly. 'Old pros' will find Howie's program to be a superb refresher course and something they can give to employees, partners, friends and family members who need to get smart about marketing fast.

I wish something this clear and comprehensive had been available when I was getting started. "Leads Into Gold" is a great place to start for anyone who wants to improve their results.

Ken McCarthy
The "System" for Internet Marketing
The System Seminar

"This Stuff Really Works!"

Howie:

'"I struggled for several years to figure out a way to get my message out to potential clients. I tried everything from cold calls to partnerships with CPAs and nothing seemed to get me off first base. I knew that I could really help businesses improve their benefits and spend less money, but couldn't find a way to reach customers. Then I discovered the methods you teach in 'Leads into Gold,' and it changed my business and my life.

"In the first two months alone I signed up two new clients! That might not sound too good, but these were much bigger clients than I had ever gotten before, and really about all I could handle at the time. In fact, I even had to cut back the amount of marketing I was doing - it was working too well!

"Using your methods, I've been able to build a terrific business made up of exactly the type of clients I want. This stuff really works!"

Best regards,
Bernie Heer, CFP
Martinsville, New Jersey

"PS: Thanks also for helping me with the copywriting of my materials."

If you’re pretty sure that you’re too busy to learn enough to do it right, then you owe it to yourself to take the next step.

You’ve got to equip yourself with the tools that will allow you to begin to put direct marketing to work for your business.

I’ve created a toolkit specifically designed to bridge the gap between your curiosity and effective implementation. It’s called Leads into Gold. And because I believe in minimizing risk, it comes with an amazing, no-strings-attached, complete, unheard of, and better-than-risk-free money-back guarantee. But more about that later.

Leads into Gold: What You Get

You'll learn valuable and powerful lead generation techniques that can save you hundreds of hours of frustrating trial and error, can make you tens of thousands of dollars, and can all but competition-proof your business:

Leads into Gold consists of seven components that will immediately have you rolling out effective lead generation campaigns.

Component #1: An entire crash course on four compact discs in which I explain the system, the theory, and the actual practice of lead generation advertising. Think of this as your “direct response marketing MBA in a box.” After listening to it, you’ll be a more effective marketer than 99% of the “marketing consultants” in your area.

This crash course contains information that I’ve spent tens of thousands of dollars and hundreds of hours to get. I’ve studied the best direct marketers in the world. I’ve bought their courses and kits. I’ve attended their seminars. I’ve used their material in my own business, and with my clients. I’ve distilled the very best, the most important, the stuff you need to begin, into this course.

I’m not trying to tell you that one listen will make you a marketing genius. (Even a marketing genius couldn’t make you believe that.) What I am saying is that I have given you just enough to start you on the road to outstanding success in generating highly qualified leads without cold calling or expensive “shoot in the dark” advertising.

Is there more to learn? Tons. Do you need to know it all before you roll out your first campaign? If that were true, we’d all be starving. This crash course is the “Just Do It” component.

Component #2: Examples of lead generation ads that users can modify for their own businesses. I include ads in many different formats: periodical display, classified, postcard, Val-Pak mailer, ezine ad, flyer. I comment on each one, pointing out subtle elements that can make or break a campaign.

If this was school, this would be the part where you get to borrow the teacher’s edition and photocopy the answer key. In direct marketing, you don’t get extra points for creativity, for thinking up something new that no one’s ever done before. Most of us prefer to borrow what works, and save our creativity for the parts of our lives that aren’t about money.

Component #3: A toolkit that takes you by the hand to create your own lead generation magnets without sitting down and cranking out a book. How to create valuable audiocassettes with only an hour, a telephone, and a friend. How to create reports, manuals, and tools that your prospects will clamor for. This part alone has revolutionized the marketing of thousands of professional practices – now they just have to cope with the demand for their services.

If your time is worth anything, to you, this component is worth many times the entire investment in Leads into Gold. It can cut the production time of valuable and irresistible lead generation magnets by 90% or more.

Component #4: Two compact discs that leads you through the toolkit at your own pace. Think of them as your private, personal, marketing class, with an infinitely patient teacher who repeats instructions and advice on demand. This recording will give you the motivation and discipline to work with each of the tools to build an unstoppable marketing foundation for your business.

Component #5: A word-for-word transcript of the audio course (see Component #1 above), so you can refer to it at your convenience without the need for a CD player or a lot of time to listen. You can take notes, jot down action items, highlight sections for review, and just get more out of the material by having it in two different formats.

Component #6: A certificate that entitles you to submit any single element of lead generation marketing to me by mail for critique. Send me an ad, a lead generation magnet, a coupon, a telephone script, the URL of your web page, whatever. I’ll give you feedback, suggestions, and even make some changes. This alone is a $200 value, based on my consulting rates.

Component #7: A special resource page on my web site where you can find all of the supplemental and resource materials that can help you grow even more as a marketer. You see, I don’t pretend to have invented these concepts and techniques. I give credit where credit is due, and I point you toward all the marketing teachers I have learned from and all the marketing tools that I have used profitably. I don’t hide any of my “secrets” from you.

Needless to say, this toolkit is worth far more than I’m asking. The ad templates alone would take you days to create yourself, even after you’ve understood the principles.

I’ve seen people charge up to $1000 for kits of this sort. But I’m not trying to make a killing by selling to the few. These “Secrets” shouldn’t be secret! They should be everyday, commonsense business practices.

And frankly, I’m sick of being cold called and cold visited and sleazed and disrespected and bullied by salespeople who just don’t know what else to do. (If you think I’m passionate about this, wait until you read the sales letters for my customer service products – my kids have to drag me away from the computer kicking and screaming!)

Rave Reviews for Leads into Gold™

"I've worked with a number of marketing consultants over the past ten years to improve and fine tune my marketing. During a recent half-hour phone conversation with Howie, I was floored with the sheer quantity, depth and quality of ideas discussed. It was eminently clear to me that Howie has the ability to take my business to the next level. I highly recommend Howie's lead generation program and professional services."

Bill Fox
Performance Manufacturing
Ashburn, VA

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From a sales guru to Bank Brokers...

Bob Cobb
The Ultimate Bank Advisor
Bradenton, FL

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From a financial planner who was nervous about ordering off the internet...

Lynn Shepherd
Certified Financial Planner
Canton, OH

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From a financial planner impressed with the immediate "value added" service...

Alice Bryan
Certified Financial Planner
Indianapolis, IN

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From a financial advisor bowled over by the service after the sale...

John Mayfield
Financial Advisor
Louisville, KY

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From a sales rep just beginning his career...

Tony Gonzalez
Paychex, Inc.
Miami, FL

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A website design and hosting company in sunny California...

Gregg Kell
Kell Solutions Website Design and Emarketing
Laguna Niguel, CA

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Listen to Steven Avery describe the impact of Leads into Gold after using it for just a couple of weeks:

Steven Avery
Smith Barney
Tulsa, OK

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“I got your materials the other day. Very interesting. So interesting as a matter of fact that the next morning I sat down to redo one of my boring web pages (the ones that look like every other MAS90 software reseller) into one that I believe will help me capture the leads that I need. It's www.s-consult.com/schulz1.htm.”

Fast forward 60 days...

"Someone just called me for a reference on Leads into Gold and I've given you a rave review.

"I think it's been about 2 months since I started implementing your ideas and about 1 full month of 'really trying.' So far in that month I'm on track to add 60 prospects. That's in 1 month! And the cool thing is that all of these people asked me for information. No cold calling!"

Wayne Schulz
Wayne Schulz Consulting
Glastonbury, CT

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“Leads into Gold has opened my eyes. Given me a whole new way to look at advertising, which in the past I always turned my nose up at. But given the information in Leads into Gold, I know this is the way to truly advertise – with direct response advertising. And what’s so great about Howie’s tool is that it gives you the step by step procedure so you can do it yourself.

“As soon as we come home from vacation we have to decide where we’re going to put the direct response ad!”

Trudy Bryson, BV Systems
Gift and Incentive Specialist
Chesterfield NJ

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"WOW! I’ve listened to the first CD of Leads into Gold and I am very exciting to go to the next CD. I found the material to be fantastic and a great motivator for anyone who’s ready to take the necessary steps to grow their business.

"You explain the concepts of direct response marketing in an easy to understand and engaging way. I've already gotten several ideas to grow the commercial lending book of my own bank.

"Leads into Gold is great and no one who wants to be successful in business should be without it. I highly recommend this information, this approach, and this system to everyone."

Marge A. Callahan
Vice President of Commercial Lending, Grand Bank
Hamilton, NJ

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"Leads into Gold offers an informative look into the world of direct marketing in a format that is both interesting and entertaining. A must have for every business. Jacobson offers dramatic insights into customer behavior that will change the way you market, no matter what your business!"

Roe Fisher
Real Possibilities, LLC
Cranbury, NJ

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"Thank you for Leads into Gold, it has been an inspiration. I have begun to develop the front end reports and a lower priced initial product to promote a web hosting service for small public companies.

"You are a continual source of great information, and have been for me a tremendous motivator. Thank you!"

Rori Bishop Sasaki
Boulder, CO

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"Leads into Gold really works online! Your approach has taken our website to a whole new level, and has doubled our opt-in rate in just a few days!"

John Allen Mollenhauer
Online Personal Trainer
MyTrainer.com
Maplewood, NJ

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"All I can say is WOW."

"I'm dead convinced that you're a great communicator with a talent that I should consume intently. Thanks for the direct honesty, I both need and appreciate that. The time you spent looking at my site and doing that write-up was worth the purchase price alone. That tells me you really have a real desire to help and much more to offer. I deeply appreciate your sincerity and time."

Two weeks later...

"I am cruising around with notebook and tape recorder capturing all the ideas you're helping me generate. I appreciate your 'step by step' approach, there is a huge difference between general knowledge (everywhere) versus concise actionable methods (what you've provided). It's nice to have someone say 'sit down and do this first, then...' as it cuts right through the clutter."

Carson Sweet
Principal Consultant
Security Methods, Inc.
Fairfax, VA

Unlike most books, manuals, systems, etc., Leads into Gold is easier to use than not to use. Once you get it, you will start using it to revolutionize your business.

Before I was a direct marketer and marketing consultant, I was a business coach and a teacher. I have a PhD in Health Education, which is basically about how to get people to do things that are good for them. I really understand the technology of applied learning, and I’ve applied everything I know to Leads into Gold.

I know that once you get it, you’ll use it. And once you’ll use it, you’ll see phenomenal results.

Better-Than-Risk-Free 1-Year Guarantee

Guarantee #1: You have 90 days to try Leads into Gold. If you’re not convinced by then that Leads into Gold is worth every penny and then some, send it back to me for a prompt and hassle-free refund (less shipping and handling). And keep the bonuses for your trouble.

I’m just joking – I actually think it shows how confident I am in the value of Leads into Gold. I’m really proud of my guarantee. When I see someone offer a guarantee like this, I know they have a lot of confidence in what they’re selling.

If someone doesn’t or won’t or can’t offer you a money-back guarantee, ask yourself why. You might save yourself a lot of grief.

One more thing: I know how busy you are – I’m a business owner and salesperson myself. Your business development efforts are always competing with other priorities: project deadlines, crises, taxes, holidays. You might not have time to implement and evaluate the results within 90 days.

Guarantee #2: Beyond those 90 days, I’ll add 9 more months, conditional – and here’s the only condition: if at the end of one full year from your purchase, you want a refund, just show me proof that you did something, anything, used one campaign from Leads into Gold, and tell me in writing you didn’t put at least five thousand dollars into the bank that you wouldn’t have made otherwise, I’ll refund every cent you paid on the product (less shipping and handling). And keep the bonuses for your trouble.

My accountant thinks I’m crazy – a 1-year money-back guarantee is a 1-year business liability! I’m sorry, but having a dissatisfied customer complaining to their friends is a much bigger business liability in my book.

Special Bonuses for the first 6 billion people who order

Bonus #1: A special follow-up coaching email course to help you get the most out of Leads into Gold. Get short tips, reminders, case studies, examples, or news items that will help you implement the System for your business.

Bonus #2: I’ll throw in my action management template, the Goal Getter, absolutely free. Using it for five minutes a day will double your productivity, at least. You can photocopy it and use it as many times as you like. And even if you return Leads into Gold, you keep the Goal Getter.

Bonus #3: The best book on advertising ever written. Claude Hopkins wrote Scientific Advertising in 1910. The principles he taught are as true and as revolutionary as ever. When you understand the brilliance of this man’s techniques, you’ll be miles ahead of all your competitors. You’ll be tempted to start a side business as an advertising consultant, you’ll feel so smart! I’ll give you this book in electronic version.

Bonus #4: As a Man Thinketh, a classic inspirational book from one of the great contemplative minds of the English Industrial Revolution. James Allen reminds us, in short essays that can easily be read on a single trip to the bathroom, of the limitless power of our own minds, and the huge responsibility we must take to direct and raise the quality of our thinking.

Bonus #5: How You Can Make $4000 a Day, at Your Kitchen Table, Sitting in Your Underwear, by Jeff Paul. This short book is a brilliant example of a lead generation magnet. Because of copyright issues, I can’t reproduce it in my course. But Jeff has generously allowed me to make the book available to you for free (even though he sells it for $39.95 to people who respond to his lead generation ads). No doubt he expects some of my customers to become his as well – he teaches a system for getting rich through mail order – and I have no problem with that, but the reason I include it as a bonus is that it’s one of the finest examples of a lead generation magnet that you can have in your “swipe file.”

It’s your choice. You can close this window, and go back to your list of cold calls, and start slogging away all over again.

Or you can take an action with no down side, and the potential to create a future in which cold calling will be a distant memory of the “bad old days.”

Robert Frost wrote a couple of lines that have been a guidepost and a source of inspiration to me since I first heard them in my late teens: “Two roads diverged in a wood and I… I took the one less traveled by. And that has made all the difference.”

P.S. Stop and think how much this toolkit could be worth to you, your career, your business. How much is it worth to you to stop chasing prospects, and instead sit back and attract them to you? The investment is a drop in the bucket compared to all the sales you’ll attract the first time you put the system into practice.

Click here to end cold calling forever!

P.P.S. In the lead generation ad that got some of you here, I promised to reveal the 5 fatal mistakes that can doom any product or service. Here they are:

1. Focusing on your need to sell, rather than what will benefit your customer.

All ads that feature your company’s name, logo, tag line, or other element that doesn’t speak to your customer are guilty of this fatal mistake. The techniques you’ll discover in Leads into Gold will increase the effectiveness of your advertising, if you do any, by at least 400%.

2. Not having overwhelming proof that your product or service does what you say it does.

That’s why I’m trawling for testimonials with this introductory price. And that’s why Leads into Gold teaches you some little-known ways to collect your own testimonials without pulling teeth.

3. Assuming that you don’t need to market your product or service because of its superior quality.

This one has killed me in the past. The truth is, high quality is usually a marketing disadvantage in acquiring new customers, because all your low quality competitors are saying exactly the same things you’re saying, their stuff is much cheaper, and your prospects can’t tell the difference.

Several techniques in Leads into Gold solve this problem by “competition-proofing” your product or service.

Obviously, if they can’t hear you, they can’t buy from you. The Leads into Goal manual and checklist show you quick and dirty ways to find out what your prospects read, and who sells to them already.

I already admitted to not doing this in person. But there’s no excuse not to ask for the order in a marketing piece. Yet look at the ads in the publications you read. How many of them ask their readers to do anything?

Leads into Gold shows you how to create irresistible offers that compel action, and to “step up” the actions until they lead to a sale.

howieConnect, Inc.
Attn: "Leads into Gold"
15 Indigo Creek Trail, Durham NC 27712
Email: info@leadsintogold.com

Looking for an easy way to turn your knowledge into special reports and white papers? This inexpensive phone recorder turns your telephone into a info-product creation machine.

A Brutal Blast of Honesty About Cold Calling:

Is There an Alternative? Read on...

The Desperate Week of Cold Calling that Changed My Life

The “Smiling” Part Was Getting Harder

When I Feel Bad, I Go Shopping

The Three Truths About Cold Calling

This Method is Not for Wimps

What This Method Is NOT

THE METHOD

Ready for Method X? Here Goes…

METHOD X: Lead Generation Marketing

The Basic Principles

That’s what you can do with
Lead Generation Marketing.

Are You Sick of Cold Calling?

Other Formats Work As Well

Sign up for a FREE email course: "How to Turbocharge your Business with Cutting-edge Lead Generation Strategies"

“I’m too busy to learn how to do this.”

Simple But Not Easy

Endorsements from Marketing Masters

Leads into Gold: What You Get

Better-Than-Risk-Free 1-Year Guarantee

Special Bonuses for the first 6 billion people who order

Click here to end cold calling forever!

A Brutal Blast of Honesty About Cold Calling:

Is There an Alternative? Read on...

The Desperate Week of Cold Calling that Changed My Life

The “Smiling” Part Was Getting Harder

When I Feel Bad, I Go Shopping

The Three Truths About Cold Calling

This Method is Not for Wimps

What This Method Is NOT

THE METHOD

Ready for Method X? Here Goes…

METHOD X: Lead Generation Marketing

The Basic Principles

That’s what you can do with Lead Generation Marketing.

Are You Sick of Cold Calling?

Other Formats Work As Well

Sign up for a FREE email course: "How to Turbocharge your Business with Cutting-edge Lead Generation Strategies"

“I’m too busy to learn how to do this.”

Simple But Not Easy

Endorsements from Marketing Masters

Leads into Gold: What You Get

Better-Than-Risk-Free 1-Year Guarantee

Special Bonuses for the first 6 billion people who order

Click here to end cold calling forever!

That’s what you can do with
Lead Generation Marketing.